When it comes time to write a brief or RFP, most marketers and advertisers lean on a psychographic profile to uncover a great audience insight. Brands spend hundreds of thousands of dollars developing these profiles so that they can reach their ideal consumer, which they name something like the “successful experienced creative American enthusiastic explorer.”
What brand wouldn’t want to target a “successful experienced creative American enthusiastic explorer”? They sound so fun! What’s less fun is the time, money, and outdated data that often drive the development of these psychographic profiles. It can take weeks—often months—of focus groups, which have their own limitations, like sample size or selection bias.
In nearly all of our workshops at Google BrandLab, there’s an “a-ha!” moment when marketers realize they can sharpen consumer insights and collect data from larger samples with Google’s public market research tools. These kind of insights help brands get the quantitative research they need to inform their marketing strategies. Here, we’ll share our favorite tools and how to use them in the hopes that you might have that “a-ha!” moment, too.
Read Full Article @Google: Click here
Just when you think you know everything about your favorite social media site, there are always new and exciting changes. And then there are some secret social media hacks you’ll wish you knew before reading this.
There are so many of them in fact, that I’m going to highlight a couple here for Instagram, Facebook, Pinterest, Twitter and LinkedIn.
Share Instagram Photos Elsewhere After Uploading
Share the picture to Twitter or Facebook after uploading to Instagram? Yep.
We all know you can share the photo at the same time you upload it to Instagram, but you can also go back to any of your pictures and share an Instagram pic.
Decide which Instagram photo in your gallery you want to share. Down in the right corner, click on the ellipsis button and you can select “Share”.
The photo and caption will appear where you can edit what you originally posted on Instagram, so you can make any change to what’s written before you share it. Choose what social media site you want it to post on, and then hit share.
Take Better Photos Without Posting Them
With your phone set on “Airplane Mode” any Instagram photos you snap, will be saved to your phone but not posted to Instagram! You can learn exactly the method here.
This is a sweet hack for those power Instagrammers to ensure being able to pick the best image to post on Instagram.
Best Time To Post on Instagram
Ever wonder when the best time to be sharing that tricked out Instragram pics? Well wonder no more.
Iconosquare (formerly Statigram) analyzes your post history and interaction on Instagram and shows you when the times of day are best to post.
In addition to that, you can see who are your most-engaged followers, most liked and commented on posts, your new followers, who un-followed you and so much more.
Customize What You Share With Whom
Don’t want Grandma to see that picture? Or that post that your boss could see? It’s easy with this simple hack:
After clicking on the tab to the left of “Post” you’ll pick the “More Options” and Facebook will pop up another page for you …
… Where you can enter in the name(s) or even entire lists of people you don’t want to share that post with.
Download Your Facebook Pictures
With the Pick&Zip app not only can you download all of your photos but you can also grab pictures that people have tagged you in. Not only for Facebook, but you can download pictures from Instagram and your Vine video clips! Here’s an added bonus … it’s free!
Hide from Your Annoying Friends?
Ever have that friend who the millisecond sees you pop online is blowing up your Facebook chat? Yeah, we all have a couple of those. But there is a hack for that!
It’s as simple as creating a specific list of people on Facebook that you can “Go Offline” to those people.
Thanks to Mashable for sharing the handy gallery of advanced Facebook settings to control your online status.
How to Pin Something from Facebook
Ah yes, a major source of frustration for many people. You can work around the problem with this hack.
Here you go:
Click on the Facebook picture you want to pin.
Right-click the image (or control + click on a Mac) and choose “Open Image in new tab” in the drop down menu that appears as shown below:
You will then be able to pin that picture from that page. Promise.
Highlight Text Before Clicking “Pin It”
For those of you who are power pinners, this hack can be a godsend. When you highlight text on a page that you want to pin and click “Pin It”, that text you just highlighted is auto-magically added to the description box.
What a time saver!
Download Your Tweet History
Didn’t you know you could? Want to see the very first tweet you ever sent?
Twitter gives you the ability to request your archive. If you head to the Twitter Account Settings for your profile, you’ll see this nifty little option at the bottom of your page that you can click on and be emailed your tweet history.
Are They Following You Back?
Always a question for people wondering if the person they followed a few weeks ago un-followed them, but who really wants to try to scroll through Twitter to figure that out? Friend or Follow can help you with that.
It can also tell you about your followers on Instagram and Tumblr. You can try them free for 7 days and then it’s $9.99 a month which will give you more account to link to and gain advanced features.
Surf LinkedIn Anonymously
Is that possible? Oh yes, indeed it is.
When you feel the need to view other people’s profiles without being seen in their list of who visited your profile, here are the steps you need to take:
Go to “Privacy & Settings” for your profile when you hover over your LinkedIn profile image in the upper right of the page.
Under the profile tab for “Privacy Controls”, you can click on the option for “Select what others see when you’ve viewed their profile” as the option and you will be given the following option in this screenshot:
As noted in the image above, when you choose the totally anonymous option, you lose a bit of history, but, it’s up to you and why you’d want to surf LinkedIn anonymously.
Create A Printable Resume
I can’t believe this hasn’t had more publicity with how big LinkedIn is. With LinkedIn’s Resume Builder, you can turn your LinkedIn profile into a professional resume in mere moments.
Pick a template, customize what you want to show. Save it as a Word or PDF doc and there you go. You now have a well-crafted resume from all the hard work you’ve put into your LinkedIn profile.
Seriously, there are myriad of social media hacks and tricks for all of these sites. But I want to hear from you. Do you have any social media hacks you’ve discovered for any of these sites?
There’s a distinct and consistent increase in money allocated to social media spending by businesses (on ads, social talent and content creators) year after year, but unless the money is properly appropriated, the investment could return a lazy return on investment (ROI).
In the haste of staying up-to-date with available platforms to advertise, and keeping up with competitors who are leveraging them, brands often lose sight of what really matters: the results.
If you’re just pushing content on social media and are not sure what’s happening behind the scenes, here are possible traps that you may have stepped into (and how to get yourself unstuck in them).
1. THE BLANKET STRATEGY
Delivering the same content on multiple social media channels and to diverse audiences is an ineffective approach. Tailored messages to segmented email contacts, personalized offers and behavioral cue based content are taking precedence over the “blanket strategy” because of increased conversion efficiency.
When creating content for your audience, break them down into groups with common behaviors and hit the nail on the head.
Always address the audience you hope to attract when sharing content with them.